This Reels didn’t just “go viral.” It became a historic milestone for G4 Educação’s digital presence. Surpassing 7 million views, it established a new performance benchmark for the company’s social channels, outperforming every other video ever published since the creation of the brand’s online ecosystem.
Details
Social Media, Motion Design, Editing, SFX, Creative Direction
Time Frame:
2 days
Role:
Involvement:
Social Media
Approach
To achieve this, I started by defining a visual concept focused on impact and high-paced storytelling.
Every element was crafted manually:
• motion graphics and visual compositions
• dynamic cuts optimized for retention
• VFX applied to strengthen the narrative
• sound design and SFX for punch and rhythm
• micro-animations and clean transitions to keep a premium feel
• creative direction centered on fast, effective storytelling
The piece was produced as performance content, but executed with a high-end visual aesthetic.
Challenge
The goal of this Reels was simple but ambitious:
maximize retention, deliver instant impact, and achieve organic virality.
The main challenges included:
• building an intense and engaging rhythm
• creating cuts and animations that sustained attention
• aligning the visuals with G4’s premium brand aesthetic
• combining fast-paced editing, VFX, and SFX seamlessly
• ensuring clarity, energy, and strong delivery in a few seconds
The video needed to outperform the channel’s standard content and stand out among dozens of daily productions.
Conclusion
This project demonstrates the power of combining creativity, technical skill, and speed.
In just 2 days, it was possible to deliver a piece that didn’t just perform well… it set a new benchmark for the channel.
The 7-million-view Reels is now an internal case study and a clear example of how thoughtful editing can elevate content both visually and strategically.