Delivered a complete end-to-end video production for one of G4 Educação’s high-performing business breakdowns: “Como a Red Bull REALMENTE ganha dinheiro? (5 segredos)”.
Industry
Youtube Channel – Business — Education
Scope
WebFull Video Editing — Motion Graphics — Narrative Flow — Visual Treatment
Duration
3 Days
Stage
Established YouTube Channel (G4 Educação)
Introduction
This project required more than motion graphics — it needed a full cinematic and educational edit that matched the storytelling style of G4 Educação.
I took ownership of the entire process: assembling the narrative, editing all footage, designing and animating custom graphics, and refining every visual asset.
The goal was simple: create a video that explained Red Bull’s real business engine with speed, clarity, and premium visual impact.
Challenge
Red Bull’s business model involves product margins, content empire, global events, marketing strategy, and brand influence.
The challenge was to transform this complex ecosystem into a cohesive, fast-paced YouTube experience while keeping the content accessible and visually compelling.
Another challenge: maintaining G4’s high editorial standards — energy, rhythm, and precision — across the entire video.
Approach
1. Full Video Editing
I structured the narrative from start to finish, ensuring:
- tight pacing
- clear information hierarchy
- smooth transitions
- engaging build-up across the “5 secrets”
I combined voice, footage, b-roll, and motion graphics to create a dynamic flow.
2. Custom Motion Graphics
Every graphic was built and animated specifically for this episode:
charts, callouts, icons, timelines, brand assets, and text animations — all aligned with G4’s educational tone.
3. Photoshop Visual Treatment
Performed precise:
- cutouts
- color enhancements
- smoothing and cleanup
- asset preparation
This ensured a clean, premium, editorial look.
4. Consistency & Brand Alignment
Applied G4 Educação’s visual language: color palette, typography, pacing, and aesthetic coherence — making the episode instantly recognizable.