Built a high-impact cinematic experience that captured the energy, transformation, and exclusivity of one of G4 Educação’s most prestigious programs.
Industry
Education — Leadership & Business
Scope
Cinematic Aftermovie — Storytelling
Duration
3 days of production + editing
Stage
Scale-up
Introduction
The Leadership Immersion is one of G4 Educação’s most respected in-person programs, gathering entrepreneurs and executives from across the country. My role was to translate the intensity and depth of the experience into a cinematic narrative that would reinforce the program’s value and strengthen the students’ emotional connection to the brand.
Challenge
The event is packed with insights, activities, interactions, and high emotional impact. The challenge was to distill all of that into a cohesive aftermovie that felt both aspirational and authentic, without losing the program’s core identity or overwhelming the viewer.
Approach
I took full ownership of the aftermovie, from narrative design to editing.
The creative process followed three pillars:
1. Narrative cohesion
I built a storyline that highlighted transformation, leadership mindset, and student experience.
2. Musical direction
The soundtrack was chosen to guide emotions, create rhythm, and emphasize key moments from the immersion.
3. Visual consistency
I aligned the color grade, pacing, and visual language with past G4 events to maintain brand coherence.
The final result delivered a polished, emotionally powerful piece that resonated deeply with students and reinforced the program’s premium positioning.