Build a functional and visually appealing experience that aligns with the brand's identity and the needs of its customers.
Industry
E-commerce
Scope
Short-Form Ad • Motion Graphics • AI-Enhanced Visuals
Duration
1 Day
Stage
Scaling Product
Introduction
This project was commissioned to boost sales for the Statik 360 cable, a universal charging solution with strong appeal to tech-focused and general consumers. My mission was to create an ad that would instantly capture attention, clearly demonstrate the product’s benefits, and convert viewers into buyers.
The entire ad was fully produced by me, from raw material organization to final delivery.
Challenge
The raw footage was extensive, inconsistent, and required substantial cleanup. I had only one day to turn all the scattered material into a clean, powerful, conversion-oriented ad.
The main challenges included:
• organizing a large volume of raw footage
• creating a strong hook within the first 3 seconds
• enhancing visuals with AI without making them look artificial
• designing a modern, professional motion style that sells
Everything needed to be visually clear and commercially strong to guarantee performance.
Approach
To ensure high impact within a tight timeline, I focused on structure, clarity, and visual strength.
Hook and Narrative
I built the opening with pure impact. The first 3 seconds combine fast pacing, bold motion, and a strong visual statement to immediately stop the viewer’s scroll.
AI-Enhanced Visuals
I used AI to generate and enhance specific product visuals, helping demonstrate features that weren’t fully clear in the raw footage.
Motion and Visual Identity
Every motion element was designed to emphasize product benefits and guide the viewer’s attention. Typography, graphic accents, and transitions were crafted to feel modern, technical, and trustworthy.
Editing and Organization
Even with a huge amount of raw material, I built a clear storytelling structure focused on:
• immediate product benefit
• visual demonstration
• credibility
• a sharp CTA to close the ad
The end result was fast, clear, and highly persuasive.
Result
The ad became a top-performing creative, generating over 20 thousand dollars in sales on its own. The client loved the final delivery, praising its clarity, pacing, and overall professional look. It quickly turned into one of the company’s most successful ads
Conclusion
This project delivered a dynamic, polished, and conversion-driven ad that generated over 20 thousand dollars in revenue, becoming one of Statik 360’s strongest marketing assets. It proved the power of combining strong hooks, clean storytelling, smart motion, and tight execution under pressure.